An event press release is a specialized press release that aims to announce and promote an upcoming event. It differs from other press releases in several key ways. An event press release follows the same format as any other press release. What matters is what you include in each section.
Use the proper release format: An event press release follows the same format as any other press release. What matters is what you include in each section. Whether you’re using a template or creating one from scratch, make sure to include these elements in your press release:
Headline – briefly summarize the event in an attention-grabbing way
Lead – a longer summary of your event
Body – elaborate on the details provided in the lead
Date of publishing – ensure the event press release is timely
Boilerplate – a short description of you and/or your business
Contact information – contact details of the author, company, and/or the PR agency
Write a compelling headline: Your headline should be concise, attention-grabbing, and reflect the event’s main theme or news value.
Include a lead paragraph: The first paragraph of your press release should explain the basic details of your event; the who, what, why, when, and where so readers can get the facts quickly.
Elaborate on the details: In the rest of the body, describe your event, organization, any surprising details, and any partners, avoiding fluff and extraneous details so readers can get the info they need.
Include visuals: Add media elements associated with the event.