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Product Launch Plan

A Product Launch Plan is usually a timeline-based roadmap that clearly communicates the deliverables in relation to time. This example roadmap is organized by the type of initiative. The product launch roadmap is typically managed by the product marketing team to coordinate efforts across different teams.


Tips for Product Launch Plan:

* Plan your launch on a timeline before you start working to make sure you can hit your deadlines (and easily shift it if something comes up.) * Share goals and messaging. Teams can work off of the same information, easily share docs. * Keep communication clear across teams.

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